GTM Tools
The GTM tech stack, explained
58+ tools that go-to-market teams use: CRMs, sales engagement, data enrichment, customer success and AI. Know them and you'll speak the language on day one.
CRM
- SalesforceThe OG enterprise CRM for tracking deals, contacts, and pipeline.
- HubSpot CRMFree-to-start CRM that startups use to manage contacts and deals.
- PipedriveVisual pipeline CRM built for small sales teams who hate complexity.
- CloseCRM with built-in calling and email, made for inside sales teams.
- FreshsalesFreshworks' CRM, with AI lead scoring and workflows.
- Zoho CRMAffordable CRM with a huge feature set, popular with SMBs worldwide.
Sales Engagement
- OutreachEnterprise sales engagement platform for sequencing emails and calls.
- SalesloftSales engagement platform with cadences, analytics, and coaching.
- Apollo.ioProspecting and engagement in one tool, on top of a 275M+ contact B2B database.
- LemlistCold outreach tool with personalized images and LinkedIn automation.
- InstantlyScale cold email outreach with unlimited sending accounts and warmup.
- Reply.ioMultichannel sales engagement with AI email writing.
- WoodpeckerCold email tool for B2B companies with deliverability focus.
Data & Enrichment
- ZoomInfoThe biggest B2B contact database. Look up emails and phone numbers for your prospects.
- LinkedIn Sales NavigatorAdvanced LinkedIn search and lead tracking for sales professionals.
- LushaQuick contact enrichment: grab direct dials and emails from LinkedIn.
- CognismGDPR-compliant B2B data provider, big in Europe for phone-verified contacts.
- ClearbitReal-time data enrichment for leads and companies, now part of HubSpot.
- ClayA spreadsheet on steroids: enrich leads from 75+ data sources with AI.
- RocketReachFind professional emails and phone numbers for any prospect.
Marketing
- MailchimpEmail marketing platform for newsletters, campaigns, and automations.
- HubSpot MarketingInbound marketing hub with landing pages, email, and lead nurturing.
- CanvaDesign tool for social posts, decks, and marketing assets. No design skills needed.
- HootsuiteSocial media management: schedule posts across platforms from one dashboard.
- SemrushSEO and competitive research toolkit for content and paid search.
- AhrefsBacklink analysis and SEO toolkit, the default pick for content marketers.
- BufferSimple social media scheduler for small teams and solo marketers.
Customer Success
- GainsightEnterprise customer success platform for health scoring and renewals.
- ChurnZeroReal-time customer success platform focused on reducing churn.
- IntercomCustomer messaging platform with live chat, bots, and help center.
- ZendeskCustomer support and ticketing. The industry standard for help desks.
- FreshdeskHelp desk software with ticketing, automation, and self-service portals.
- VitallyModern CS platform with product analytics and health scores baked in.
Communication
- SlackThe default team messaging app: channels, DMs, and integrations galore.
- ZoomVideo conferencing for demos, meetings, and webinars.
- Microsoft TeamsEnterprise communication hub with chat, video, and Office 365 integration.
- LoomRecord and share quick video messages for async demos and updates.
- CalendlyScheduling links that end the back-and-forth of booking meetings.
- NotionOne workspace for docs, wikis, and project management.
Analytics
- Google AnalyticsFree web analytics: track traffic, conversions, and user behavior.
- MixpanelProduct analytics for tracking user events, funnels, and retention.
- TableauData visualization platform for building dashboards and reports.
- LookerGoogle's BI platform for exploring and sharing real-time business analytics.
- AmplitudeProduct analytics with behavioral cohorts and experimentation.
RevOps
- GongRevenue intelligence: records and analyzes sales calls with AI.
- ClariRevenue platform for pipeline inspection and forecasting accuracy.
- ChorusConversation intelligence for coaching reps on real call data.
- LeanDataLead routing and matching, so the right rep gets the right lead.
- ChilipiperInstant lead routing and scheduling. Book the meeting the second a lead converts.
- DriftConversational marketing platform with chatbots and live chat for sales.
AI & Emerging
- Peec AIAI tool that writes LinkedIn content based on your profile, voice, and industry.
- LavenderAI email coach that scores and rewrites your cold emails in real time.
- ClawdBotOpen-source AI personal agent that automates research, scraping, and GTM workflows over WhatsApp, Telegram & more.
- JasperAI content platform for marketing teams. Generates blogs, ads, and copy in bulk.
- AmplemarketAI sales platform that combines prospecting, sequencing, and deliverability.
- Regie.aiGenerative AI for sales that writes personalized outreach sequences.
- Copy.aiAI writing tool for sales and marketing copy, from emails to landing pages.
- Warmer.aiAI that writes hyper-personalized cold emails using prospect data.
Tool comparisons
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