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Tool comparison

Apollo.io vs ZoomInfo

Apollo.io vs ZoomInfo: compare B2B contact databases, pricing, data quality, and which is best for prospecting.

FeatureApollo.ioZoomInfo
PricingFree (basic), $49/user/mo (Basic), $79/user/mo (Professional)Custom pricing (typically $15,000-25,000/year)
Free optionYesNo
Used bySDR, AE, MarketingSDR, AE, RevOps

Apollo.io

Apollo.io combines a 275M+ contact database with sales engagement sequences, a dialer, and analytics in one tool. Startups that can't pay for separate prospecting and engagement tools usually start here. The free tier is generous enough for bootstrapped teams. Apollo's data quality has improved a lot and now rivals ZoomInfo at a fraction of the price.

Full Apollo.io review →

ZoomInfo

ZoomInfo is the biggest name in B2B contact data. It combines 100M+ professional profiles with intent data, org charts, and technographic data, which gives you the fullest picture of your target accounts. Enterprise SDR teams rely on it, and it's expensive. ZoomInfo's SalesOS plugs straight into CRMs and engagement tools, so reps don't copy data between tabs.

Full ZoomInfo review →

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