Tool comparison
Apollo.io vs ZoomInfo
Apollo.io vs ZoomInfo: compare B2B contact databases, pricing, data quality, and which is best for prospecting.
| Feature | Apollo.io | ZoomInfo |
|---|---|---|
| Pricing | Free (basic), $49/user/mo (Basic), $79/user/mo (Professional) | Custom pricing (typically $15,000-25,000/year) |
| Free option | Yes | No |
| Used by | SDR, AE, Marketing | SDR, AE, RevOps |
Apollo.io
Apollo.io is the Swiss Army knife of B2B sales — combining a 275M+ contact database with sales engagement sequences, a dialer, and analytics in one platform. It's become the go-to tool for startups that can't afford separate tools for prospecting and engagement. The free tier is remarkably generous, making it accessible to bootstrapped teams. Apollo's data quality has improved significantly, rivaling ZoomInfo at a fraction of the price.
Full Apollo.io review →ZoomInfo
ZoomInfo is the undisputed king of B2B contact databases. With 100M+ professional profiles, intent data, organizational charts, and technographic data, it provides the most comprehensive view of your target accounts. It's an essential tool for enterprise SDR teams but comes with a hefty price tag. ZoomInfo's SalesOS integrates directly with CRMs and engagement tools for seamless prospecting workflows.
Full ZoomInfo review →Learn the stack. Land the job.
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