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Sales Engagement · Free option

Apollo.io

All-in-one prospecting + engagement with a massive B2B database.

Pricing

Free (basic), $49/user/mo (Basic), $79/user/mo (Professional)

Used by

SDR, AE, Marketing

Apollo.io is the Swiss Army knife of B2B sales — combining a 275M+ contact database with sales engagement sequences, a dialer, and analytics in one platform. It's become the go-to tool for startups that can't afford separate tools for prospecting and engagement. The free tier is remarkably generous, making it accessible to bootstrapped teams. Apollo's data quality has improved significantly, rivaling ZoomInfo at a fraction of the price.

Key features

  • 275M+ B2B contact database
  • Multi-channel sequences (email, call, LinkedIn)
  • Chrome extension for LinkedIn prospecting
  • AI-powered email writing
  • Intent data & buying signals
  • Enrichment & data hygiene

How to get started

Search Apollo's database to build targeted prospect lists by title, company size, industry, and technology. Add them to automated sequences. Use the Chrome extension to find contact details while browsing LinkedIn. The AI writer can draft personalized first lines.

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Apollo.io — Pricing, Features & Review 2026 | GENZ4GTM