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CRM

Salesforce

The OG enterprise CRM for tracking deals, contacts, and pipeline.

Pricing

From €25/user/mo (Starter), €165/user/mo (Enterprise)

Used by

SDR, AE, RevOps

Salesforce is the world's largest CRM. Sales teams from startups to Fortune 500 companies use it for contact management, opportunity tracking, pipeline management, forecasting, and reporting. The AppExchange marketplace connects it to thousands of third-party tools, so most enterprise GTM teams run everything through it. You can customize nearly everything, but you need a dedicated admin to do it.

Key features

  • Pipeline & opportunity management
  • Customizable dashboards & reports
  • AppExchange with 5,000+ integrations
  • Einstein AI for lead scoring & forecasting
  • Workflow automation & approval processes
  • Territory & quota management

How to get started

Start with Salesforce Starter for small teams. Configure your pipeline stages, import contacts, and set up basic automations. Most companies hire a Salesforce admin to customize fields, workflows, and reports. SDRs mostly use it to log activities and track leads. AEs run their whole deal cycle inside it.

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