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CRM

Salesforce

The OG enterprise CRM — tracks deals, contacts, and pipeline at scale.

Pricing

From €25/user/mo (Starter), €165/user/mo (Enterprise)

Used by

SDR, AE, RevOps

Salesforce is the world's largest CRM platform, powering sales teams from startups to Fortune 500 companies. It offers a complete suite of tools for contact management, opportunity tracking, pipeline management, forecasting, and reporting. With its AppExchange marketplace, Salesforce integrates with thousands of third-party tools, making it the central hub for most enterprise GTM operations. Its customization capabilities are unmatched but require dedicated admin resources.

Key features

  • Pipeline & opportunity management
  • Customizable dashboards & reports
  • AppExchange with 5,000+ integrations
  • Einstein AI for lead scoring & forecasting
  • Workflow automation & approval processes
  • Territory & quota management

How to get started

Start with Salesforce Starter for small teams. Configure your pipeline stages, import contacts, and set up basic automations. Most companies invest in a Salesforce admin to customize fields, workflows, and reports. SDRs primarily use it to log activities and track leads, while AEs manage their full deal cycle inside it.

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Salesforce — Pricing, Features & Review 2026 | GENZ4GTM