Analytics · Free option
Amplitude
Product analytics with behavioral cohorts and experimentation.
Pricing
Free (up to 10M events/mo), custom pricing (Growth & Enterprise)
Used by
Marketing, RevOps
Amplitude is a product analytics platform competing with Mixpanel. Its strength is behavioral cohort analysis: grouping users by what they do to see what drives retention and conversion. Amplitude Experiment runs A/B tests on top of the same analytics. PLG companies use it to find which features drive activation and where users drop off.
Key features
- Behavioral cohort analysis
- Funnel & retention analysis
- User path analysis
- A/B testing (Amplitude Experiment)
- Data governance & taxonomy
- Free tier with 10M events/month
How to get started
Implement Amplitude's SDK in your product to track events. Build behavioral cohorts to understand user segments. Analyze funnels to find conversion bottlenecks. Use experiments to test hypotheses about what drives activation and retention.
Ready to use these tools on the job?
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