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Analytics · Free option

Amplitude

Product analytics with behavioral cohorts and experimentation.

Pricing

Free (up to 10M events/mo), custom pricing (Growth & Enterprise)

Used by

Marketing, RevOps

Amplitude is a product analytics platform competing with Mixpanel. It excels at behavioral cohort analysis — grouping users by their actions to understand what drives retention and conversion. Its Experiment platform enables A/B testing tied to product analytics. For PLG companies, Amplitude helps identify which features drive activation and how to optimize the user journey.

Key features

  • Behavioral cohort analysis
  • Funnel & retention analysis
  • User path analysis
  • A/B testing (Amplitude Experiment)
  • Data governance & taxonomy
  • Free tier with 10M events/month

How to get started

Implement Amplitude's SDK in your product to track events. Build behavioral cohorts to understand user segments. Analyze funnels to find conversion bottlenecks. Use experiments to test hypotheses about what drives activation and retention.

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Amplitude — Pricing, Features & Review 2026 | GENZ4GTM