Analytics
Looker
Google's BI platform for exploring and sharing real-time business analytics.
Pricing
Custom pricing (typically $3,000-5,000/mo)
Used by
RevOps
Looker (now part of Google Cloud) is a modern BI platform that queries your data warehouse directly, ensuring reports always show real-time data. Unlike traditional BI tools that use data extracts, Looker's LookML modeling layer lets you define business logic once and reuse it across all reports. It's the BI tool of choice for data-driven RevOps teams, especially those using BigQuery, Snowflake, or Redshift.
Key features
- Real-time database querying
- LookML modeling language
- Embedded analytics
- Data exploration & drill-down
- Scheduled reports & alerts
- API-first architecture
How to get started
Work with your data team to set up LookML models that define your business metrics. Explore data using Looker's interface — no SQL needed once models are built. Create dashboards for sales pipeline, marketing performance, and customer health. Schedule automated reports to stakeholders.
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