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Analytics

Looker

Google's BI platform for exploring and sharing real-time business analytics.

Pricing

Custom pricing (typically $3,000-5,000/mo)

Used by

RevOps

Looker (now part of Google Cloud) is a BI platform that queries your data warehouse directly, so reports show live data. Older BI tools work from data extracts. Looker's LookML modeling layer lets you define business logic once and reuse it in every report. Data-driven RevOps teams pick it, especially those on BigQuery, Snowflake, or Redshift.

Key features

  • Real-time database querying
  • LookML modeling language
  • Embedded analytics
  • Data exploration & drill-down
  • Scheduled reports & alerts
  • API-first architecture

How to get started

Work with your data team to set up LookML models that define your business metrics. Explore data in Looker's interface. Once the models exist, you don't need SQL. Create dashboards for sales pipeline, marketing performance, and customer health. Schedule automated reports to stakeholders.

Visit Looker

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