Analytics · Free option
Mixpanel
Product analytics for tracking user events, funnels, and retention.
Pricing
Free (20M events/mo), $20/mo (Growth), custom (Enterprise)
Used by
Marketing, RevOps
Mixpanel is a product analytics tool that shows you how users interact with your product. Google Analytics covers website traffic. Mixpanel tracks what users do inside your app: clicks, feature usage, onboarding completion, and so on. PLG companies rely on it because product usage data drives their sales and CS decisions.
Key features
- Event-based product analytics
- Funnel analysis & conversion tracking
- Retention & cohort analysis
- A/B testing & experimentation
- User flows & path analysis
- Free tier with 20M events/month
How to get started
Implement event tracking in your product using Mixpanel's SDK. Define key events (signup, activation, feature usage). Build funnels to understand conversion rates. Use retention reports to identify where users drop off. Share insights with sales and CS teams.
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