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Analytics · Free option

Mixpanel

Product analytics for tracking user events, funnels, and retention.

Pricing

Free (20M events/mo), $20/mo (Growth), custom (Enterprise)

Used by

Marketing, RevOps

Mixpanel is a product analytics platform that helps teams understand how users interact with their product. Unlike Google Analytics (which focuses on website traffic), Mixpanel is designed to track user actions inside your application — clicks, feature usage, onboarding completion, etc. It's essential for PLG companies where product usage data informs sales and CS strategies.

Key features

  • Event-based product analytics
  • Funnel analysis & conversion tracking
  • Retention & cohort analysis
  • A/B testing & experimentation
  • User flows & path analysis
  • Free tier with 20M events/month

How to get started

Implement event tracking in your product using Mixpanel's SDK. Define key events (signup, activation, feature usage). Build funnels to understand conversion rates. Use retention reports to identify where users drop off. Share insights with sales and CS teams.

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Mixpanel — Pricing, Features & Review 2026 | GENZ4GTM