Analytics · Free option
Google Analytics
Free web analytics: track traffic, conversions, and user behavior.
Pricing
Free (GA4), custom pricing (GA 360)
Used by
Marketing, RevOps
Google Analytics 4 (GA4) is the free web analytics platform most websites run on. It tracks website traffic, user behavior, conversions, and marketing campaign performance. GA4's event-based tracking model provides more flexible data collection than the old Universal Analytics. Marketing teams use it to see which channels bring in traffic and conversions.
Key features
- Event-based tracking model
- Real-time reporting
- Conversion tracking & goals
- Audience segmentation
- Integration with Google Ads & Search Console
- Free for most businesses
How to get started
Install the GA4 tracking code on your website. Set up conversion events (form submissions, demo bookings, signups). Create custom reports and dashboards. Use audience insights to understand your visitors' demographics, interests, and behavior. Connect to Google Ads for campaign attribution.
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