Tool comparison
Lemlist vs Instantly
Lemlist vs Instantly: compare cold email outreach tools for deliverability, personalization, and scaling.
| Feature | Lemlist | Instantly |
|---|---|---|
| Pricing | From $39/user/mo (Standard), $69/user/mo (Pro) | From $30/mo (Growth), $77.6/mo (Hypergrowth) |
| Free option | No | No |
| Used by | SDR, Marketing | SDR, Marketing |
Lemlist
Lemlist pioneered personalized cold email outreach with its image and video personalization features. You can dynamically insert a prospect's name, company logo, or website screenshot into images within your emails — making each message feel custom-crafted. It also offers LinkedIn automation, allowing you to combine email and social touches in one sequence. Popular with European SDR teams and agencies.
Full Lemlist review →Instantly
Instantly is built for high-volume cold email outreach. Its key differentiator is unlimited email sending accounts — you can connect as many mailboxes as needed and Instantly rotates between them to maximize deliverability. It includes email warmup, sequence automation, and a B2B lead database. It's the tool of choice for agencies and SDR teams sending thousands of cold emails per day.
Full Instantly review →Learn the stack. Land the job.
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