Tool comparison
Lemlist vs Instantly
Lemlist vs Instantly: compare cold email outreach tools for deliverability, personalization, and scaling.
| Feature | Lemlist | Instantly |
|---|---|---|
| Pricing | From $39/user/mo (Standard), $69/user/mo (Pro) | From $30/mo (Growth), $77.6/mo (Hypergrowth) |
| Free option | No | No |
| Used by | SDR, Marketing | SDR, Marketing |
Lemlist
Lemlist pioneered image and video personalization in cold email. You can drop a prospect's name, company logo, or website screenshot into the images in your emails, so each message looks made for that person. It also automates LinkedIn, so you can mix email and LinkedIn touches in one sequence. Popular with European SDR teams and agencies.
Full Lemlist review →Instantly
Instantly is built for high-volume cold email outreach. The big difference is unlimited sending accounts: you connect as many mailboxes as you want and Instantly rotates between them to protect deliverability. It includes email warmup, sequence automation, and a B2B lead database. Agencies and SDR teams sending thousands of cold emails a day use it.
Full Instantly review →Ready to use this stack on the job?
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