Tool comparison
Salesforce vs HubSpot CRM
Salesforce vs HubSpot CRM: compare pricing, features, ease of use, and which CRM is best for your GTM team in 2026.
| Feature | Salesforce | HubSpot CRM |
|---|---|---|
| Pricing | From €25/user/mo (Starter), €165/user/mo (Enterprise) | Free (basic), €20/user/mo (Starter), €100/user/mo (Pro) |
| Free option | No | Yes |
| Used by | SDR, AE, RevOps | SDR, AE, Marketing, RevOps |
Salesforce
Salesforce is the world's largest CRM. Sales teams from startups to Fortune 500 companies use it for contact management, opportunity tracking, pipeline management, forecasting, and reporting. The AppExchange marketplace connects it to thousands of third-party tools, so most enterprise GTM teams run everything through it. You can customize nearly everything, but you need a dedicated admin to do it.
Full Salesforce review →HubSpot CRM
Startups and SMBs pick HubSpot CRM for its generous free tier and easy interface. It puts CRM, marketing automation, sales engagement, and customer service in one product. The free version includes contact management, deal tracking, email templates, and basic reporting, which covers most early-stage teams. As you scale, paid tiers add automation, sequences, and advanced analytics.
Full HubSpot CRM review →Ready to use this stack on the job?
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