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Marketing · Free option

Mailchimp

Email marketing platform for newsletters, campaigns, and automations.

Pricing

Free (500 contacts), $13/mo (Essentials), $20/mo (Standard)

Used by

Marketing

Mailchimp is the most popular email marketing platform in the world, used by millions of businesses to send newsletters, marketing campaigns, and automated email sequences. It offers a drag-and-drop email builder, audience segmentation, A/B testing, and marketing automation. The free tier supports up to 500 contacts, making it perfect for early-stage startups. Its Customer Journey Builder lets you create sophisticated multi-step automations.

Key features

  • Drag-and-drop email builder
  • Marketing automation & customer journeys
  • Audience segmentation & tags
  • A/B testing for subject lines & content
  • Landing page builder
  • Integration with 300+ tools

How to get started

Import your contact list, design emails with the drag-and-drop builder, segment your audience by behavior or demographics, and schedule or automate your campaigns. Use A/B testing to optimize subject lines and content.

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Mailchimp — Pricing, Features & Review 2026 | GENZ4GTM