Marketing · Free option

Semrush

SEO and competitive research toolkit for content and paid search.

Pricing

Free (limited), $129.95/mo (Pro), $249.95/mo (Guru)

Used by

Marketing

Semrush is the Swiss Army knife of digital marketing — offering SEO, PPC, content marketing, competitive research, and social media tools in one platform. Marketers use it to research keywords, audit websites, analyze competitors' strategies, track rankings, and find content opportunities. The Keyword Magic Tool alone contains over 25B keywords across 142 databases worldwide.

Key features

Keyword research (25B+ keywords)
Site audit & SEO health scoring
Competitor analysis & benchmarking
Content marketing toolkit
PPC keyword & ad research
Position tracking & reporting

How to get started

Start with a domain analysis of your website and competitors. Use Keyword Magic Tool to find opportunities. Run a site audit to fix technical SEO issues. Set up position tracking for your target keywords. Use the content template tool to create SEO-optimized articles.

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