Marketing · Free option
Buffer
Simple social media scheduler — great for small teams and solo marketers.
Pricing
Free (3 channels), $6/channel/mo (Essentials), $12/channel/mo (Team)
Used by
Marketing
Buffer is the simplest social media management tool on the market. While Hootsuite targets enterprise teams, Buffer focuses on small teams and individual marketers who want to schedule posts, track performance, and manage engagement without complexity. Its clean interface and per-channel pricing make it very affordable for startups.
Key features
- Post scheduling across platforms
- Engagement inbox
- Analytics & reporting
- AI Assistant for caption writing
- Link-in-bio pages
- Approval workflows
How to get started
Connect your social accounts, draft posts in the composer (or use the AI Assistant), schedule them using the queue or calendar view, and track performance. The engagement inbox collects all comments and mentions in one place.
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