Data & Enrichment · Free option
Clay
A spreadsheet on steroids: enrich leads from 75+ data sources with AI.
Pricing
Free (100 credits/mo), $149/mo (Starter), $349/mo (Explorer)
Used by
SDR, RevOps, Marketing
Clay is the hottest tool in GTM right now. It's a spreadsheet that pulls data from 75+ sources (LinkedIn, Apollo, Clearbit, etc.), runs AI prompts on each row, and gives you enriched, personalized prospect lists in bulk. GTM engineers and RevOps teams build prospecting workflows in Clay that used to need custom code. A lot of outbound teams now build every list in it.
Key features
- 75+ data enrichment sources in one tool
- AI-powered research & personalization
- Waterfall enrichment (try multiple sources)
- Table-based workflow builder
- Claygent AI web scraping agent
- Export to any CRM or engagement tool
How to get started
Start with a list of companies or contacts. Use Clay's enrichment columns to pull in data from multiple sources (waterfall enrichment). Add AI columns to generate personalized first lines or research summaries. Export the enriched, personalized list to your outreach tool.
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