Strategy · GTM Glossary

Product-Led Growth (PLG)

A business strategy where the product itself drives customer acquisition, retention, and expansion. Users try the product (often via a free tier) and convert themselves. PLG companies still need GTM teams to accelerate growth.

Example

Slack, Notion, and Figma all use PLG — users sign up for free and invite their teams.

Ready to break into startup GTM?

Apply once, for free, and get matched with startups hiring junior sales, generalist, commercial and techy talent in Berlin, Munich and across Germany.

Apply free