Strategy · GTM Glossary

Go-To-Market Strategy (GTM)

A Go-To-Market (GTM) strategy is the plan a company uses to bring a product or service to market and reach its target customers. It defines the target audience, distribution channels, messaging, pricing, and sales motion needed to drive revenue — from the first outbound email to a closed deal.

Example

A Berlin B2B SaaS startup building an SDR team to cold-call DACH mid-market companies is executing a GTM strategy: outbound-led, DACH-focused, with a product-market fit in the HR tech space.

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