Strategy · GTM Glossary
DACH
An abbreviation for Deutschland (Germany), Austria, and Switzerland — the three major German-speaking markets in Europe. Many GTM roles in Germany require 'DACH market experience,' meaning selling to companies in these countries.
Example
A job listing might say: 'SDR for the DACH market — German fluency required.'
Ready to break into startup GTM?
Apply once, for free, and get matched with startups hiring junior sales, generalist, commercial and techy talent in Berlin, Munich and across Germany.
Apply free