Strategy · GTM Glossary

Growth Marketing

A data-driven marketing approach focused on acquiring, activating, and retaining users through rapid experimentation across channels. Growth marketers run A/B tests, optimise funnels, and use data to find scalable acquisition channels.

Example

A growth marketer might run 10 experiments a month across SEO, paid ads, email, and referral — doubling down on what works and cutting what doesn't.

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