Strategy · GTM Glossary
Enterprise Sales
Selling to large organisations (typically 1,000+ employees) with complex buying processes, multiple stakeholders, and deal values often exceeding €50k ACV. Enterprise sales cycles can last 6–18 months and require deep relationship management.
Example
Selling a data analytics platform to Siemens or Deutsche Telekom is enterprise sales — you'll deal with procurement, legal, security reviews, and an economic buyer you may never meet directly.
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