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Roles · GTM Glossary

Business Development (BizDev)

A strategic role focused on creating long-term value through partnerships, new markets, and revenue opportunities that go beyond direct sales. BizDev professionals build alliances, negotiate deals, and identify expansion opportunities.

Example

A BizDev manager at a Berlin FinTech might sign a white-label partnership with a major bank, opening a new revenue channel without direct sales effort.

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Business Development (BizDev) — GTM Glossary | GENZ4GTM