Process · GTM Glossary
Sales Sequence / Cadence
A pre-planned series of touchpoints (emails, calls, LinkedIn messages) spread over days or weeks, designed to engage a prospect. SDRs typically run sequences of 8–12 touches over 2–3 weeks.
Example
Day 1: Email. Day 3: LinkedIn connection. Day 5: Phone call. Day 7: Follow-up email with case study.
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