Metrics · GTM Glossary
Annual Recurring Revenue (ARR)
The total revenue a subscription-based company expects to earn annually from its customers. ARR is the key metric investors and leadership use to measure SaaS company growth.
Example
If a company has 100 customers each paying €1,000/month, ARR = €1,200,000.
Ready to break into startup GTM?
Apply once, for free, and get matched with startups hiring junior sales, generalist, commercial and techy talent in Berlin, Munich and across Germany.
Apply free